This ad is very specific to sorority girls right? Because a) 3 drinks is theoretically an acknowledgement of binge drinking b) you aren’t drinking crystal light mixed drinks out at a bar c) but you aren’t drinking them at home with your husband either.
“I believe in crystal light, cause I believe in me”
Sherri: Ha, because I regularly drink 3+ drinks in one evening, I hasn’t thought about the binge drinking angle. I do imagine the target audience is younger women, though. I can’t imagine wanting to have a cocktail and being happy with Splenda-flavored water.
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This ad is very specific to sorority girls right? Because a) 3 drinks is theoretically an acknowledgement of binge drinking b) you aren’t drinking crystal light mixed drinks out at a bar c) but you aren’t drinking them at home with your husband either.
“I believe in crystal light, cause I believe in me”
Sherri: Ha, because I regularly drink 3+ drinks in one evening, I hasn’t thought about the binge drinking angle. I do imagine the target audience is younger women, though. I can’t imagine wanting to have a cocktail and being happy with Splenda-flavored water.