Cooking Channel’s FoodCrafters would have you thinking that the nation is one big Brooklyn with everyone—even dudes—smoking, pickling, distilling or growing.
Not so, finds a Wilton survey. “Food crafting…is the number one hobby for women” and gets broken into baking, decorating and celebrating. No charcuterie or even jam-making in sight (yes, Wilton is a cake pan company). Cake is the most popular celebration dessert (49%), icing is the most popular decorating ingredient (94%), the 21-34 age range a.k.a. moms bake the most (31%) and the midwest and southeast tie for most frequent baking (29%).
Childless women (which I take to mean females with grown children) are most likely to bake from scratch (43%). Scratch bakers in general (38%) are almost neck-and-neck with Sandra Lee acolytes (37%). I’m not sure where Hungry Girl fits into all of this—is using hot cocoa mix, fat-free liquid egg substitute and Splenda to make muffins cooking from scratch, doctoring or something else altogether?
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