In Like a Lion, Out Like a Lamb
I thought I might be the only one who wanted to know more about Israeli-style burgers, i.e. what are they? But no, based on my search logs, strangers are clamoring (ok, in my world five people is considered clamoring) for the scoop. And luckily, someone has since written about it.
Ruvy, a current resident of Israel who used to manage a Burger King in the US, claims that the only difference between Burger King and Burger Ranch is the condiments. Heinz is used by the American chain.
“Heinz catsup is not as sweet as the Israeli catsup sold here; the Heinz mayonnaise has a different flavor from the local brands; and the local mustard is sharper than the mild Heinz mustard used on the hamburgers and double hamburgers at Burger King. The result is that there is a distinctly different flavor of the Burger Ranch hamburgers compared to the analogous Burger King products.”
Meanwhile, old folks in Bay Ridge are upset that Heinz is reducing the salt in their classic ketchup. Says, Joe Oliva: "I'm 80 years old, and I haven't died yet. It's really hard for me to eat without salt. I think it's infringing on our rights!
Israeli Heinz ketchup ad from Coloribus.