The Pinkberry of Pasta

by krista on April 26, 2010

It would be one thing for NYC to get two new pasta chains, but two French pasta chains? That's just weird.

Hello Pasta is planned for a midtown, 640 Lexington Avenue, opening in June with nine more locations to follow. Third Avenue at 44th Street and Maiden Lane at Water Street are listed on their website. No clues about the menu.

Nooï, an already existing French chain, will also be opening on Lexington, 340 Lexington Avenue to be precise. "Indian and Mexican sauces" will be among their 15 offerings. I do see a Bollywood sauce on their French menu, which appears to combine curry powder, chicken, yogurt and lime.

I'm not really much of a pasta eater. Flam's, the French flammkuchen chain from the Nooï folks, sounds much more interesting. Alsatian pizza is definitely a wide open market in NYC.