Dreaming of a White Easter
C-Town (and even the block-long Rite-Aid up near me that takes the normal amount of stuff crammed into a Manhattan Rite-Aid and spaces it out ever slightly so) can be useless for gauging seasonal candy trends and shopping in general unless you’re in love with Krasdale products. If you want suburban normcore (none of this ’90s kids Applebee’s-shunning urban posturing for me) you need Target. End of story.
Savory white chocolate has yet to trickle mainstream but based on what my eyes witnessed in Elmhurst, white chocolate is very much the clear 2015 Easter trend beyond the usual cocoa butter bunnies and Lindt balls. The divisive pseudo-chocolate enveloped Reese’s Peanut Butter Cup eggs and hid inside both M&M’s pastel candy shells and Cadbury’s far superior Mini Eggs, all matte white for this reboot. There may have been more examples, but I had to get out of the candy aisle before I ended up with more than I could carry home on foot.
Mini Eggs are one of Easter’s most perfect candies and swapping the creamy milk chocolate for a hyper-sweet buttery wax interior doesn’t improve them, I’m sad to report. The white chocolate works better in smaller doses as with the fatter than usual M&Ms that seem to contain a disproportionate amount of yellows.
The obvious omission is the Cadbury Egg. I’ve yet to see any derring-do outside of caramel and chocolate centers, and clearly, the confectioner has the means to make white chocolate. 2016 dreams.
Because I feel compelled to post similar sentiments–and sometimes the exact same photo–all over social media platforms, as one does, I received various reactions to my Target bounty from trigger warning pleas on Facebook to Cartwheel shoutouts on Instagram. Oh yeah, Cartwheel. You might not know it, but I’m a retail analyst 10:30am-6:30pm during the week so I’m well aware of Target’s app from a marketing perspective, I’ve just never bothered to use it–until tonight in the bathroom, and ugh, Cadbury white chocolate Mini Eggs are/were 25% off. I’m going to seethe all week about the 72 cents I could’ve saved.
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