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Posts from the ‘Chains of Love’ Category

In Other Words: Chains Function As The New York Times’ Cantina

Rubytuesday

“Take it from someone whose august news organization’s offices are smack in the middle of it, and who has wasted countless thirsty hours staring blankly at colleagues, who stare blankly back, as we ponder the imponderable of where, within a few blocks, we would be excited to get a post-deadline drink. More than once we’ve ended up at the second-floor bar of Ruby Tuesday, which at least has elbow room and used to serve a multiethnic chicken wing sampler. Unhappier happy hours have been had.”
–Frank Bruni, demonstrating an admirable familiarity with Ruby Tuesday’s bar menu.

I’d like to know if  the $5 Premium Cocktails are actually availble in Manhattan because I see a Ruby Relaxer (peach schnapps, vodka, Malibu, pineapple and cranberry juice) in my future.

Eat Drink Deals has aggregated a slew of chain restaurant happy hour deals.

 

Making Faces

Tropical-frozen-photo "who makes chart to show how to make garnimals at cheeseburger in paradise"

That’s a good question! I’d never even considered that such a chart existed, let alone that a human would be responsible for its creation. I’m not saying I have any answers…

This person made flashcards describing what each Garnimal consists of. Bungalow Bob? Who knew they had names?

On a Jimmy Buffet forum, a CIP staffer (at least in 2006) and Parrothead divulges that he can’t share how to make garnimals because he signed a confidentiality agreement. Damn!

I’ve never seen a Cheeseburger in Paradise commercial. Now I know what garnimals sound like when appearing on the water pitcher during a continuing education lecture.

People misspell Garanimals quite frequently. Whether you type garanimal or garnimal, 98% of the content is about those matching clothes for children that I had no idea still existed and possibly only do at Walmart.

Did I ever tell you about the time I got an email merely asking “Can you help me locate a place to purchase the sunglasses that is on the piece of fruit in the drink picture on your website?” (Ok, I did) A weaker person would delete the shit out of that (I get orders for shovels now and again and those go straight to the trash) but I knew exactly what the online stranger was talking about and my strong sense of duty (and library background) compelled me to find those tiny plastic shades.

The best part was the follow-up (for real–I saved the email): “I don’t get that kind of response from people who are friends. Again, thanks for your kindness.”

So there. That was my good deed for 2009. Last year I came up empty and so far in 2011, my do-gooding has been lacking. I want to be the Michael Landon character in Highway to Heaven of chain restaurant needs.

What can I (barely) help you with? Sorry, I still don’t know who makes chart to show how to make garnimals at cheeseburger in paradise.

Americas Next Cheesiest Restaurant

8147Muenster Technomic has released its annual fastest-growing chains (with sales over $200 million) and once again NYC is deficient. Yes, we have the number one, Five Guys, with sales growth of 38%. Ok, we also have Chipotle (#3) and Buffalo Wild Wings (#7) but “America’s Favorite Sandwich” purveyor, Jimmy John’s, is a mystery to me as is Yard House and Cheddar’s Casual Café. Cheddar’s? Well, ok.

If I were a contestant on America’s Next Great Restaurant I would absolutely call my dream eatery Munster’s. (Though Asiago's would be more on-trend: Wendy's newish Spicy Asiago Ranch Chicken Club is just one of many chain items sporting the latest "it" cheese.) Everything would be covered in melted cheese, which is about as original as a wrap, burger, wing or meatball–but wait–it would be Munster-themed, like Jekyll & Hyde but with more costumed staff and animatronics. And it would be timed to open with the premiere of NBC’s “Modern Family meets True Blood,” The Munsters remake that is in the works. You will be thanking me later.

Chains For Fun…and Profit

Report_cover_emarketer_2000769 Most of my chain restaurant blathering here is decidedly light, as it should be. I’ve finally been able to translate my mania into a more serious channel, though, and have written a report, “Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu” for eMarketer (my day job, if anyone has wondered). Unfortunately, it’s subscription-only so I can’t post the whole thing.

I’m ok with the constraints of business writing, though I’m a little bummed that my use of the word stalking (to describe that Eleven Madison Park Twitter incident last year) was edited into “overdoing it.” I will use this in the future, as in, that guy who looks like House MD has really been overdoing it with Anna Kournikova.

Chain Links: Sammy Sosa is Neither Mexican Nor Indian

Sosa

You can find poutine in Mumbai and in Toronto saag poutine exists. Perhaps there is a French-Canadian Indian Connection.

Relations are more muddled between India and our neighbors to the south. It’s hard to tell if this press release (is it a press release? I can’t tell what it’s promoting) was written by a non-native English speaker or a robot of some sort or cobbled together by that AOL Seed thing, but the author, whether human or not, does spell palate correctly. From what I can glean, there’s an udupi chain in Mumbai called Shiv Sagar selling quesadillas. Also in Mumbai at a place called New Yorker and in Delhi at a restaurant named Rodeo they serve “tacos filled with mushy rajma or enchiladas which can be stuffed, topped and surrounded with cheese and ketchup.” This is not a good thing. To confuse further, there is an eatery in Mumbai called Sammy Sosa that slings “Indian meets Tex Mex, the culinary equivalent of a hombre in a Stetson.” I’m not sure if this is a good or bad thing. This written work can be summed up by a theory from Solomon, an entity never introduced or given a first name or title anywhere in the text, “Indians don’t travel to Mexico much.”

I’m really getting bored by Cold Stone Creamery. All they do is open stores around the world. One just opened in Singapore (nine more are coming) Malaysia will be getting six and Cyprus, Greece and Brazil will be receiving their fair share of sweet ice cream teeming with mix-ins.

I do not know New Orleans-based Naked Pizza, but they have branched out to Dubai. If the company’s goal to open 100 stores in the Middle East over the next five years comes true it will change its name to N_K_D Pizza in more conservative countries.

Domino’s is now in Poland. Even though I never eat at Domino's or Cold Stone Creamery, I will always find pizza more interesting. What toppings will they have?

Dunkin’ Donuts will be increasing its presence in Asia and opening its first shop in Vietnam.

Sammy Sosa blackboard menu photo from Burp.com

The Final Spicy Drumstick

20110306-bbqchicken-box

The generically named BBQ Chicken (not to be confused with Dallas BBQ where I also ate this week) is the subject of my final Fast Food International column for Serious Eats. I didn’t run out of steam; the city ran out of fodder.

The outdoor food court/strip mall next to our hotel in Penang (during a vacation March of last year—I’m afraid 2010 was lucky with Bangkok, Penang, Puerto Rico, New Orleans, San Francisco, Las Vegas and Montreal. This year has been a vacation bust so far and I have unlimited vacation days at work—such a waste) had a BBQ Chicken and I wasn’t familiar with the South Korean chain at all. It doesn’t seem to get the same accolades as BonChon or Kyochon…or even Kyedong...maybe not CheoGaJip. Which reminds me, I’m completely Korean fried chickened-out.

Time to move onto something new for the rest of 2011.

Chain Links: To Russia With Love

Papajohns

Russia may only have one Chili’s, but they’ll have 200 more Papa John’s by 2020. Their To Russia With Love pizza is a local invention that includes mashed potatoes, bacon, garlic sauce and onions.

Hong Kong McDonald’s weddings finally make The New York Times.

Do they sing at Johnny Rockets? I’m not sure that they do, but they should. I can see that working in Seoul when they arrive (I've been corrected in my writing at work for calling companies they, not it, but Johnny Rockets seems like a they). Maybe it’s because I just watched a K-pop segment of Monocle on Bloomberg. Monocle would be a great name for a pretentious chain restaurant, if only such a thing existed.

Wendy’s is coming back to Japan.

When KFC tried penetrating Taiwan and Hong Kong in the ‘70s it was a disaster, now Yum, KFC and Pizza Hut’s parent company, has localization down pat. We know about the egg tarts and congee, but I had no idea KFC was hosting circumcision parties for young Uyghurs.

A Love So Rare

Outback-val

My priorities are frequently wrong and I realize there is a vast divide between the food-savvy and the chain-lovers, but I’m still surprised at the negativity projected on the poor souls who might dine at chain restaurants by choice.

I’m not saying I genuinely think that Red Lobster would be a romantic place to celebrate Valentine’s Day (I have tamped down a tiny chuckle at this commercial for unfunny men free from the shackles of marriage for a week, Hall Pass. “Are you sure Applebee’s is the best place to meet hot, horny women?” “What are you thinking? Olive Garden?” Um, everyone knows single chicks are at Cheesecake Factory. Hooters is just way too obvious) but the repeated use of “sad,” and “depressing” to describe people who would do so is well, sad and depressing.

The most depressing Foursquare mayorship according to Buzzfeed is the Port Authority Au Bon Pain—and by a woman who shares my first name, no less! Number two’s a fat joke (though it is funny that the mayor of the Norman, Oklahoma Lane Bryant is man. I’m assuming he works there and isn’t merely a BBW fetishist). I don’t really find any of the fifteen–including Riker’s and the Betty Ford Clinic–to be depressing.

If someone were to ask me adjectives to describe chains I would think happy, corporate, consistent, unadventurous, cheesy (literally and metaphorically), fun. A chain will always cheer me up (maybe not Boston Market—I’m very resistant to visiting one, though giving-in to the sit-down Pizza Hut in Saratoga Springs a few months ago was a fulfilling experience). I’ve always championed the underdog, though, perhaps to the point of grotesqueness.

Maybe what I had thought of as going to a happy place is actually embracing darkness? I’ve always had a hard time articulating why I like chains without seeming superficial and ironic. It could be how I’m expressing a youthful sullenness in a contemporary way, backlashing against the cosmopolitan, artisanally crafted and healthy in the way that a small-town goth enjoys being misunderstood and contrary. I’m not trying to shock squares or revel in misery, though. For me, chains are not self-punishing; eating a 2,310-calorie Bloomin’ Onion is not the same as cutting myself.

I’m toying with trying the new Astor Room tonight and it’s going to be tough knowing that it’s right near that out-of-place suburban patch of the neighborhood with a flashy Pizzeria Uno and Applebee’s. The lure of a chain is strong.

And if you want to know where I ended up on Valentine’s Day (technically, I celebrated the holiday two days earlier with a lovely omakase at 15 East), it wasn’t a chain and it wasn’t remarkable. My goal was to eat somewhere low-key, not requiring reservations in the neighborhood and ended up at generic, independently owned Smith Street restaurant that I’ve been uninterested in trying for years but was perfect for this occassion and was served well-done steak frites with a hair broiled into the surface despite ordering the meat medium-rare and hairless. Kind of sad and depressing, if you ask me.

Chain Links: Valentine’s Egg Tarts

Chili1 First, it was KFC making Japanese consumers associate fried chicken with Christmas and now it’s KFC linking egg tarts to Valentine’s Day (subscription required). I tried those Portuguese tarts in a Beijing airport and, yes, I would swap them for a box of Russell Stover (am I the last to know that Russell Stover and Whitman’s is the same chocolate?) in a heartbeat. Of course, China has its share of cynics. 27-year-old Yao Lianyi said “The only foundation behind these holidays is commercialism.” Sweet, eggy commercialism.

Apparently, last February KFC in Singapore hosted a blogger event to promote the Valentine’s/Chinese New Year egg tarts…and well, you don’t really see posts like this in NYC.

Chains expand and invade on a daily basis, but Russia’s first Chili’s has been getting more press than others. I’ve learned quite a few things: that they won’t be serving their signature black bean burger (I had no idea a veggie patty was their calling card), there’ll be vodka bottle service and toothpicks at the table and perhaps, most strangely, that Chili’s toned down the spice level in Puerto Rico.

Jubilant FoodWorks, the company that operates Domino’s in India, will be responsible for a “yet-unnamed international food chain.” What will it be?

Likely not Quiznos, which has been named to open five stores by the end of this year. New sauces, more vegetarian offerings and “Indian grains,” whatever that means exactly, will be used in the bread. I could totally see flatbread Sammies made with naan.

Tim Hortons is the latest brand to expand to the Middle East.

Latvia will receive three new McDonald’s locations this year. Their menu doesn’t appear wildly different from the US one, though I don’t think we have a CBO (Chicken Bacon Onions).

Photo: Vladimir Filonov/Moscow Times

Chain Links: Schmaltz-and-Seltzer-Free

Kosher_symbols^1 Bringing Jewish deli fare to an Islamic country is a little offbeat, sure. Brooklyn Diner will be opening in Dubai minus pork products and with a few naming tweaks. I survived a rib-less Malaysian Chili’s, but I must admit that calling Kosher salt Sicilian sea salt instead is a bit much. [Insatiable Critic via Eater NY]

Perhaps one should reserve such criticism in Kuwait. A Lebanese food blogger is being sued by Benihana for an unfavorable review that’s fairly mild by Yelp standards. [The National]

In more Midtown to Asia translations, Le Cirque will be expanding to New Delhi. [NYP]

It doesn’t seem odd that McDonald’s has permeated the world, but Wendy’s feels so domestic. Maybe it’s the mascot’s red pig-tails and freckles. Will Argentines embrace Wendy’s? [press release]

Carl’s Jr., on the other hand, seems perfectly suitable for an international audience. Maybe it’s just because I’ve been to the insanely popular one in Singapore twice. Now, the UK will be able to experience one-foot long burgers. [eat out]

Jamba Juice is coming to South Korea’s Incheon International Airport. [QSR]