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Posts tagged ‘sizzler’

Eaten, Barely Blogged: Fresh Seafood and Forgotten Chains of the Oregon Coast

local ocean trio

Because I enjoy generalizing and like seeing the world through my own experiences, I have no problem stating that Oregonians don’t really eat seafood. Not natives anyway. And Dungeness crab aside, local bounties don’t get their due either. You’ve probably had Washington oysters, maybe northern Californian (even in Seattle, some Humboldt Bay bivalves float their way onto menus) but do you even hear about Oregon oysters? I don’t. I don’t even know why.

mo's clam chowder

Regional chain Mo’s and its famous thick, buttery clam chowder is probably the only coastal restaurant with name recognition. And this treatment from the Sterns in Saveur a few years ago is the only food-focused article on the area that I can recall seeing in recent history. It’s strange how so much coastal food is overpriced and geriatric and ‘90s continental crusted in hazelnuts. I just wanted to eat fresh fish, which is how I ended up coercing my mom and stepdude 75 miles from where I was staying in Nehalem, and my sister and her husband (even after a decade, brother-in-law sounds weird) 120 miles from their base in Eugene to Local Ocean Seafoods in Lincoln City for a belated Christmas dinner. (Yep, it’s now April–I’m determined to rein 2016 back in.)

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And Then There Was One

sizzler for rent

I didn’t want to believe the rumors were true, but now I’ve seen the the proof with my own eyes. Sadly, the only remaining Sizzler on the east coast (ok, there is still one in Florida but does that really count?) served its last plate of Malibu Chicken last week.

sizzler map

Even though the past-its-prime chain likely wouldn’t top anyone’s list of favorites–or even crack the top 25–it has carved out a place of honor for me since childhood and took on a new level of prominence after re-experiencing my first Sizzler in decades last August. I talked about it a lot. I still did up until this weekend. I am right now.

Maybe Sizzler just isn’t compatible with the east coast and has nothing to do with changing tastes. After all, it was kind of the original fast casual, the restaurant sector that’s been driving sales year after year. Maybe Sizzler should reposition itself as a heritage brand a la Pendleton or Madewell but you know, for food.

Not even the recent burst of unexpected viral fame was enough to save the brand (though Sizzler’s Instagram followers did jump to 378 from the 48 it had pre-1991 commercial fervor).

It felt like my little secret, not a secret at all, of course, but being located in that quiet, residential patch of Forest Hills not easily accessible by subway, you can almost imagine you’re not in New York City. As I walked down Metropolitan Avenue yesterday, fueled by a daiquiri and negroni (where no one knew it was its namesake week) chased by a tequila shot (all that was missing was whiskey), I decided that a true test of someone’s character would be if they would come to this part of Queens without complaint. It’s as good as a barometer as any, a love of taco, pasta and  Jello-laden salad bars no longer necessary.

 

Now That’s a Sizzle Reel

This promotional Sizzler video from 1991 has been making the rounds the past few days (even the New York Post has gotten into the act) and has ended up on my timeline enough that it needs a dedicated blog post even if only to say: yes, here it is. I think this is called bearing witness.

What nerve is this creation, coated in a naturally occurring Adult Swim sensibility, touching/soothing/stimulating? It’s the naked 1991-ness at work.

I can’t say this was my 1991. It probably wasn’t anyone’s except for the sea captain, lip-licker, brick phone-gabber and the couple toasting with a carafe of Chardonnay (or was that White Zinfandel?).  I appreciate how it captures those cusp years where the softer pastels and country quilt fonts of the 1980s have yet to give way to the dressed-down yet more exxxtreme ’90s. (That tweener quality is one of the reasons I believe The Americans is so good.) You don’t know what this still newish decade is going to be yet. This tame Sizzler commercial feels more ’90s, which probably means that is from 2002.

We’re smack in the middle of the 2010s, and I still don’t know what to make of them. All I know is that I would like to be the go to person for all things Sizzler. Please think of me in the future for any Sizzler-related needs.

Counting down the days til we get an oral history of the making of the 1991 Sizzler promo…

Sizzler Forest Hills

oneshovelSizzler is a tricky beast. I’ve been talking it up all summer (and f.y.i., there’s still more than three weeks left). I am one of its only 48 Instagram followers. I also became debilitatingly sick immediately after eating there. And yet even with a dull headache four days later, I still don’t want to snark on Sizzler.

Photo: Sizzler

Photo: Sizzler

Not only is the Forest Hills location just past the never crowded Trader Joe’s that no one ever talks about the only remaining example of this fading heritage brand in NYC, it’s the only sad reminder of the once mighty chain east of Nebraska (if you don’t count the three in Florida, which I don’t). Somehow, though, the America’s Favorite Flavors promotion explicitly mentions the East Coast, represented by steak and shrimp scampi linguine.

It’s also kind of a fun bus ride if you happen to be in Williamsburg and enjoy seeing long inter-borough thoroughfares shift character from starting point to near-terminus and keeping tabs on the one other rider with even more staying power. For $2.50 the Q54 provides a magical sightseeing tour of many of the city’s super-scarce chains. Sizzler, obviously, but also NYC’s only Chili’s, hidden in Glendale’s upscale and underwhelming Atlas Park Mall, and one of only two Arby’s, plopped in the lot that used to be occupied by Niederstein’s in Middle Village’s cemetery country.

Despite Sizzler searing itself into my consciousness as a child, it’s not a young person’s game. In fact, one member of the crew I convinced to join me had previously been to this exact Sizzler in grade school after her grandmother’s funeral. On this visit I witnessed a septuagenarian’s birthday, as well as waist-high toilet handles, presumably to prevent the need to bend. There are most certainly senior specials, even with the already modestly priced menu.

sizzler spread

I mean, $12.49 for steak and chicken? There was no way I wasn’t going to get the Malibu Chicken. I loved Malibu Chicken so much as a teen that I Todd Wilbur’ed it. My sister and I would allocate part of our $20 weekly grocery budget for frozen, breaded chicken patties, Swiss cheese, packets of Land O’Frost ham and powdered hollandaise sauce–just add milk and margarine. We were processed food geniuses.

sizzler steak & malibu chicken combo

I’m not sure if my tastes have changed or the recipe did, but the sauce currently being served is definitely not hollandaise. The predominant flavor was mustard, not lemon. I do now recall the appeal of this dish, though, and it’s the fried, fatty, creamy trifecta. That cheese is a solid molten mass, no lacy holes remain. I would probably add a spicy component if I were an R&D consulting chef. I don’t think Sizzler is at Sriracha level yet, so I might start them off with a mayonnaise-based chipotle sauce. In reality, pepper jack swapped for Swiss might be as much change as anyone could handle.

sizzler salad bar plate

I barely touched my medium-rare steak that sadly didn’t come skewered with a little plastic doneness indicator because the salad bar is more important than sirloin topped with sautéed mushrooms and onions (an upsell). And you’re insane if you don’t get the salad bar–a $4.95 add-on–because incorporating hard shell tacos, krab salad, onion rings, corn fritters, and chicken wings is kind of the whole point.

sizzler taco bar

Nacho cheese, of course. Mild, naturally. No shredded cheddar here.

sizzler green peppers

I didn’t see evidence of the kale mentioned on Sizzler’s site, but apparently green bell peppers are so out they’re back in. That pile of sauteed beef and peppers is exactly the type of dish that caused so much teen angst that my mom gave up cooking for us.

sizzler pasta salads

In another fit of Sizzler synergy, The New York Times also featured a pasta salad in its cooking newsletter last week.

sizzler dessert bar

The soft serve machine may have been broken, but there was no shortage of other soft desserts.

sizzler dessert plate

Green Jell-O, of course, plus ambrosia, chocolate pudding, and pound cake hidden beneath an avalanche of mini chocolate chips.

bangkok sizzler duo

I was going to say that I haven’t been to a Sizzler since the ’80s, but that’s about as accurate as saying the Queens Sizzler is the only one remaining on the East Coast. I must admit I hit one up for lunch when I was in Bangkok two visits ago. Yes, there’s a salad bar. And yes, the portions are completely un-American. You call that Texas toast for two? More like Rhode Island toast, amirite?

The leftovers: sadder than the HBO show

The leftovers: sadder than the HBO show

I may have been the only person depraved enough to drink beer at Sizzler. I was also the only one in my group who took home leftovers–steak and Texas toast that got forgotten in my ride half-way home–because I’m just that cheap (and didn’t even pay for my own meal). I’m well on my way to becoming an “Honored Guest.”  I only made it down Metropolitan Avenue as far as Ridgewood before hopping out of the car to head off a friend who’d been biking up to meet us for a Forest Hills bar crawl. Too dizzy and sweaty for drinks at this point, I ended up laying down in her spare room, and eventually the bathroom where everything I’d ingested five hours earlier came up for the next 20 minutes.

sizzler salad bar

It was only last night that I deduced I had a migraine, not food poisoning–are Jell-O and processed cheese triggers? I got made fun of on Facebook for saying I didn’t want to blame Sizzler, the true mark of an abusive relationship. I can’t have Malibu Chicken to be the source of my malady, and I’m not convinced that it was because no one else who ate it had any distress. Maybe my brain just shorted out from sensory overload–it’s a lot of nostalgia for a body to contain.

Sizzler * 100-27 Metropolitan Ave., Forest Hills, NY

Un-American Activities: Sizzler Bangkok

I had recently been thinking how I never ever think about Sizzler. It's a non-entity in the casual dining universe of New York City suburbs. The chain's prominence in Thailand really threw me for a loop. At prime dinner times, groups were actually crowded around the entrances waiting for seats. Maybe this merited a visit?

Bangkok sizzler facade

Of course it did. We hit the end of a lunch rush, lots of office groups and predominantly Thai, if you must know. No Malibu Chicken, the caloric charmer of my youth. The lure appeared to be the salad bar (which I didn't realize until later was all-you-could-eat). Iced tea so sweet it makes its southern relative taste like a health tonic, was also unlimited.

Bangkok sizzler salad bar

The salad bar wasn’t wildly different than an American one, but there were certainly differences like the pumpkin cashew salad and spicy pork. I don’t imagine we have tom yum soup in our buffets either.

Bangkok sizzler salad

The blue cheese, however, was nearly thick and unspreadable as refrigerated peanut butter.

Bangkok sizzler toast

Portions were very un-American, completely reasonable yet petite. The Texas toast cut into halves was meant for two.

Bangkok sizzler steak

I was certain they'd bungle my medium-rare request, and the steak, which I only ordered out of duty wasn't bad. I was expecting the dull, blandness that you get from places like Outback Steakhouse. This little filet actually had flavor and a pleasant texture. I have no idea where the meat comes from. Obviously not Australia since imported beef from down under is a special weekend promotion. Bangkok, only, though.

Bangkok sizzler dessert

I was owed a dessert so I picked up the mauve fluff instead of the brown fluff. It just tasted like artificial raspberry-flavored (oops, it’s supposed to blueberry—see? It’s impossible to tell) whipped cream.

Sizzler * CP Tower, 313 Silom Rd., 2nd Fl., Bangkok, Thailand