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Posts from the ‘Color Me Bad’ Category

Festival of Bites

Mithai make my teeth hurt and my tongue happy. I’ve always been a sucker for hyper pigmented foods, sweets in particular. But I’m more familiar with tiny S.E. Asian style snacks than these Indian counterparts. Where Malaysian/Singaporean kueh, Thai kanom and Vietnamese banh tend to be variations on glutinous rice, rice flour, coconut milk, agar-agar and mung beans (it’s amazing the mileage you can get out of small repertoire), mithai revolve around evaporated milk, ghee, chickpea flour, nuts and spices (often cardamom and saffron). Dairy definitely looms larger and creates a richness that coconut milk can’t.

I’ve come to know and love the fudgey-textured burfi (sometimes called barfi, but I prefer the more appetizing spelling) and syrup soaked galub jamun. The high sugar content isn’t what causes the tooth ache—my sweet tooth knows no bounds—it’s the sometimes used edible silver leaf that’s the culprit. I have the feeling that if these goodies were all whites and neutrals I would be less enamored of them than in their magenta and chartreuse glory. That is their beauty. Americans (of a certain type) tend to be down on the unnatural and artificial, but how do you argue with tradition? But then, I also like the fake green pistachio gelato better than the dull toned purist version.

There are quite a few places around the city to pick up some mithai. Sukhadia’s and Rajbhog are both chains, but there are also smaller shops and branches of these two biggies in neighborhoods like Jackson Heights and Richmond Hill, Queens (not to mention my new favorite New Jersey locale, Edison). Buying these gems is almost an old fashioned candy counter experience, they are tucked on trays in glass cases, come by the pound and are placed in a little box tied with string.

Having a limited knowledge of mithai, I only a vague idea what any particular item is since they’re not labeled or described in any fashion. And being NYC, there’s always a crowd around the counter so I feel pressured to move it along and pick and point quickly and without questions. But then, I’m overly sensitive to this sort of thing, holding up lines, looking dumb, when I see inquisitive, indecisive folks all the time.

I recently stopped by a storefront whose name I can’t recall on 74th St. in Jackson Heights. My interest had been rekindled while reading a recent New York Times article on mithai, but I waited until the weekend after Diwali to beat the holiday hordes. I indulged in the sweets pictured below, and I’m not sure how long six pieces are meant to last, but I purchased them Saturday afternoon and had eaten them all by Sunday evening. That’s exactly why I can’t have candy sitting around the house.

Mithai

Pista (pistachio) burfi and something Rajbhog calls sweet cutlet, though I suspect that’s not its proper name.

Blue Mood

I swear I’m not obsessed with this crunchy new Trader Joe’s offering, but Monteblue & Populet fits one of my fixations. I hadn’t really thought of this blueberry infested caramel corn as blue food when I purchased it. The overall tone is golden, the dried berries a deep indigo that hardly registers as blue. I spent a Sunday intermittently picking at the sweet popped kernels, but forgot about my grazing by the time Monday kicked in. While performing some late night toothbrushing, rinsing and spitting, I became mildly alarmed by the baby blue froth sitting in the sink. Ah, the monteblue had left its fruity mark. It was a pretty shade really, like Roux Fanci-full rinse in Blue Mood (I used to use this on my bleached hair in high school, but it doesn’t seem to exist any more). Maybe the thought of hair products for the silver set isn’t appetizing to all, but I like the connection.

Pepsi Re-Generation

Bluepepsihk_2  I was wowed enough to find 7-Elevens in S.E. Asia (and boy, are the combo meals a doozy) but I almost lost it when I saw a display of limited edition Pepsi Blue in one of the Hong Kong stores. As I’ve boringly reiterated countless times, I don’t even drink soda (I like chewing sugar, but gulping it in liquid form seems pointless) but I love me some blue food. I’m kind of sad that the early ‘00s crazy color food fad has died down, at least in America. Maybe Hong Kong will pick up the slack.

Nights in Purple Satin

This past weekend at Target I was almost able to recapture the original joy I felt when first discovered purple spooky cat Peeps. Always a sucker for new merchandising gimmicks, I couldn’t resist the Peeps cat purple satin pillow. I don’t know if this is a new product or not, but I’d never seen it before. Never mind how disturbing it is to be faced with aisles of Halloween candy when it’s still mid-80s and humid, I still bought the cat (and somehow refrained from the sweets).

Peepscat_1

As I’ve said probably a million times before, I’m not much of a soda person (I wish I could say the same for other sweet junk food). I don’t feel the urge to drink many brands, but Jones Sodas always look so appealing that I couldn’t resist also picking up a mini four-pack of Halloween caramel apple flavor at Target. I had no trouble leaving the candy corn flavor on the shelf, however.

Wonka & Whoppers

I killed two sassy limited edition birds with one stone, and served both Chocolicious Wonka Cakes and Vanilla Milkshake Whoppers (they also had strawberry, but I had to draw the line) at my birthday. I think guests were more scared than enticed. Not everyone is a slave to short lived snack items like I am. That’s fine.

I thought they did a nice job with the purple icing and filling. It’s hard to get the purple dye right for some reason, the same goes with paint and eye shadow. Instead of brilliant and pretty it tends to end up dull and grayed-out. When Peeps put out purple marshmallow cats a few years ago, the results were unintentionally spooky.

Wonka

Joy to Behold

Limealmondjoy_1 I thought those pina colada Almond Joys I found awhile back were as wild as it got, but at a friend’s birthday party I was treated to miniature key lime versions. Classy. Well, no one seemed to be eating them except me, as the consensus was that they were gross. The yellowish, off-white chocolate was slightly off-putting. So, of course I stuffed handfuls into my purse like the desperate bag lady that I am. I only regret not taking more.

According to their less than exciting website, passion fruit has also been given the limited edition treatment. Who knew?

Red & Pink

Red Peeps. This year has seen the advent of the Peep making machine and Peep in a chocolate egg. But it’s new color, not contraptions that catch my attention and red Peeps scream “look at me, eat me.” These new un-Easter shaded treats are being called Target red, and I guess they’re only being sold at Target (duh). A lot of clout, that Target.

Not exclusive to any particular store, and probably not even all that new, but in the same color family is Strawberry Cool Whip. (Ah, it’s seasonal for Spring and Summer. The cooler months get french vanilla flavored whip.) Cool Whip is hard for me to abide in any state—I’ve become a whip cream purist with age—but pink is an endearing color for the fluff (speaking of, I picked up a jar of strawberry marshmallow fluff at Jack’s the great, but perpetually crowded 99-cent store near work). And look what can be made with Strawberry Cool Whip and three additional Kraft products: scary tiramisu.

Shrek & Spice

Yeah, Shrek’s made his ugly way into everything. But these fluffy green filled Twinkies caught my attention anyway. It’s probably due to my love of any unnaturally green food (lettuce? Not so much love). I used to go nuts every St. Patrick’s Day when McDonald’s would do shamrock shakes and sundaes. After begging for one, I’d invariably be disappointed by the mint flavor (mint’s never done much for me, which is troublesome for someone with green as a favorite color). I’m not sure how many years this begging then rejecting scenario ensued before my parents stopped giving in to my demands. Luckily, Shrek Twinkies don’t taste minty green, they just are.

Once again, I’ve become fascinated by soda even though I don’t really have a taste for it. No, I’m not even going to discuss those limited edition Thanksgiving-themed Jones sodas. Pepsi Spice is for the masses. More interesting than the beverage are the scary little recipes for things liked baked yams using…you guessed it, Pepsi Spice. Perhaps even scarier is this person’s quest to only drink Pepsi Spice for a month and a half.

Star-Spangled Doodles

I’m not generally a chip eater, though I do have a fondness for Cheetos-esqe snacks (though if you asked my mom she wouldn’t agree that Cheetos even are chips. I practically got beaten as a child when she gave me money to run into Albertson’s and buy chips for dinner and I came out with Cheetos) if they’re presented to me. But I couldn’t resist the zaniness of Wise’s Star-Spangled Doodles. I’d never seen red, white and blue cheese puffs before. It wasn’t until I got them home that I realized that it had almost been a month since 4th of July, and that the expiration date on the bag read 7/13/04. This didn’t stop me from enjoying my festive booty, but it did make me even more suspicious of the horrible neighborhood Key Foods than I already was.

Cheetobag_1

Cheetos_1

Love See No Color

M&M’s have done it again. It wasn’t enough to create shades for every season and holiday (when did they start that anyway? It seems like a given now, but it was probably the ’80s), and to allow custom colors via their website. Now they’ve gone extreme (or simple, depending upon how you view it) with the introduction of the new black & white, i.e. colorless M&M’s. Since this seems to be some promotional/contest thing, I’m curious how long these hues will last. Even more curious is their recipe for baklava (they took the damn link down).